Is This Huge

NSA spying? Privacy? Digital footprint? Why isn’t this being covered more? Is there any other hardware maker that has ever offered something like this? It is in its infancy but the more I worst-think about it the more worst-baffled I get. Apple is offering a way to protect your privacy by randomly generating identifier codes (MAC addresses) that routers can pick as your device scans for a wifi connection–which is something like a dream-come-true for shopping marketeers. And it’s included in iOS8. Obviously there is probably something self-serving behind this, like Apple’s iBeacon. But still…

A tiny technical change in iOS 8 could stop marketers spying on you – Quartz.

Stop Advertisers From Following You.