Bezos gave away a children’s book to the audience to accompany intro of new smart phone. So. Like. Does that mean he’s trying to get the kids hooked like a certain fast-food seller did with a clown? Nomatter. New phone looks great, very impressed with evolving eco-system Amazon products are connected to. But there is something creepy about it all: hardware being born out of a shopping portal? Weird. Still. So glad there is competition in this arena. Except for one thing. This is stupid expensive.