The Facebook game has no end. Or does it? Who remembers AOL? Who remembers its demise? If you learn from the demise then you can re-start anew (no matter how many redundancies you make). My worst-guess is the Zuck figured out AOL’s demise better than anybody else. Hence Facebook. But to read that Zuck is playing funny games with his AOL über-clone is funny. Who knew that unethical behavior could thread its way through social networking. As though all-things social require the smarts.